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	<title>Comments on: Playfish Lauches Premium In-Game Campaign with Procter &amp; Gamble and Herbal Essences</title>
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	<link>http://www.insidesocialgames.com/2008/12/22/playfish-lauches-premium-in-game-campaign-with-procter-gamble-and-herbal-essences/</link>
	<description>Tracking Innovation at the Convergence of Games and Social Platforms</description>
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		<title>By: GamesBeat 09 preview: an interview with Facebook&#8217;s top gaming dude &#187; VentureBeat</title>
		<link>http://www.insidesocialgames.com/2008/12/22/playfish-lauches-premium-in-game-campaign-with-procter-gamble-and-herbal-essences/comment-page-1/#comment-3388</link>
		<dc:creator>GamesBeat 09 preview: an interview with Facebook&#8217;s top gaming dude &#187; VentureBeat</dc:creator>
		<pubDate>Fri, 13 Feb 2009 15:15:59 +0000</pubDate>
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		<description>[...] as premium upgrades to get better content, in-game goods, micro-transactions, and sponsorships. Playfish is doing a sponsorship deal with Procter &amp; Gamble in the U.K. They sponsor GeoChallenge for a couple of months with TV tie-ins for a few months. [...]</description>
		<content:encoded><![CDATA[<p>[...] as premium upgrades to get better content, in-game goods, micro-transactions, and sponsorships. Playfish is doing a sponsorship deal with Procter &amp; Gamble in the U.K. They sponsor GeoChallenge for a couple of months with TV tie-ins for a few months. [...]</p>
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		<title>By: This Week Inside Social Games for December 29, 2008</title>
		<link>http://www.insidesocialgames.com/2008/12/22/playfish-lauches-premium-in-game-campaign-with-procter-gamble-and-herbal-essences/comment-page-1/#comment-2755</link>
		<dc:creator>This Week Inside Social Games for December 29, 2008</dc:creator>
		<pubDate>Tue, 30 Dec 2008 03:45:50 +0000</pubDate>
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		<description>[...] Playfish Lauches Premium In-Game Campaign with Procter &amp; Gamble and Herbal Essences - Who says P&amp;G isn&#8217;t advertising inside Facebook? The CPG conglomerate has partnered with Playfish to provide a special version of Geo Challenge on the Facebook Platform. [...]</description>
		<content:encoded><![CDATA[<p>[...] Playfish Lauches Premium In-Game Campaign with Procter &amp; Gamble and Herbal Essences &#8211; Who says P&amp;G isn&#8217;t advertising inside Facebook? The CPG conglomerate has partnered with Playfish to provide a special version of Geo Challenge on the Facebook Platform. [...]</p>
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