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Facebook Games Make Money, According to Developer Analytics
August 26th, 2008
| By - Justin Smith - | 7 Comments » |
Facebook app analytics shop Developer Analytics released a report today detailing what it’s calling the “Top 20 Facebook Apps by Monetization Potential.” While the calculations are estimates based on data points from developers, panels, and surveys, they do illustrate that social games possess many of the measurable characteristics required to monetize apps well on social networks.
What was the methodology? Developer Analytics says, “Monetization potential is calculated based on five trend equations derived from hundreds of real CPM, and CPA/Virtual Goods revenue data points collected directly from developers and partners. The five equations relate revenue to total daily unique users, return users, churn rate, application age, and daily page multiplier (impressions/unique user/day).” However, DA caveats, “We currently have not implemented our system for tracking average time by hour spent on an app per user per day, so highly engaging flash games… have heavily underestimated monetization potentials.”
Games included in the top 20 are Mob Wars (which DA says could make $20k/day), PackRat (which only has 20k DAU), Friends For Sale, (Lil) Green Patch, Pet Pupz, and Parking Wars.
DA is very excited about Mob Wars, and with good reason – the game has a ton of highly engaged users that last a long time. One thing we do know is that, like many of the great social games of our time, Mob Wars is monetizing through a virtual currency system with incentivized CPA offers via Offerpal Media and Super Rewards.
Whether the coefficients in DA’s algorithms are right remains to be seen, but one thing is clear – you can make great returns with well tuned social games on Facebook.
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August 28th, 2008 at 12:40 pm
[...] Facebook game Mob Wars has recently been rumored to be the most profitable app on Facebook. While that will never be known for sure, one thing is clear: Mob Wars is making a lot of cash. [...]
October 10th, 2008 at 3:36 pm
fun
November 23rd, 2008 at 10:05 am
[...] successful is this? Mob Wars reportedly is the top Facebook game, making more than $20,000 per day (external estimates of $7-15M annual [...]
February 2nd, 2009 at 1:45 pm
[...] Facebook allows programmers to use Facebook’s platform for free, which does two things. First encourages programmers to come up an endless stream of programs. Second, this low barrier to entry allows almost all of the advertising revenue for these applications to be profit. (Some applications make between $2,148-$22,499 a day). [...]
April 8th, 2009 at 10:20 am
[...] Developer Analytics estimated in August 2008 that more than 20 Facebook Apps had monetization potential of $2,000 per day. Following the terms in its contract with application developers, Facebook virtually sees none of [...]
June 23rd, 2009 at 1:27 pm
k
January 31st, 2010 at 8:58 pm
Saltmarch Media is organizing India Game Developer Summit Event in Bangalore. This Summit will be a boost for the Game Developing Industries. It covers the topics like Online Gaming, Gaming Business, Gaming Career, Making Money in Gaming, Audio in Gaming, Mobile Gaming and Adobe Flash Platform and has 1 day workshop at the end as well. Any one attending this event?
Register at gamedevelopersummit dot com