Comments on: “Network DAU”: A New Metric for Social Gaming 2.0 http://www.insidesocialgames.com/2008/08/25/%e2%80%9cnetwork-dau%e2%80%9d-a-new-metric-for-social-gaming-20/ Tracking Innovation at the Convergence of Games and Social Platforms Sat, 20 Mar 2010 00:43:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Inside Facebook » This Week in Social Games for September 1, 2008 http://www.insidesocialgames.com/2008/08/25/%e2%80%9cnetwork-dau%e2%80%9d-a-new-metric-for-social-gaming-20/comment-page-1/#comment-633 Inside Facebook » This Week in Social Games for September 1, 2008 Mon, 01 Sep 2008 23:51:16 +0000 http://www.insidesocialgames.com/?p=578#comment-633 [...] “Network DAU”: A New Metric for Social Gaming 2.0 [...] [...] “Network DAU”: A New Metric for Social Gaming 2.0 [...]

]]> By: Dirk Alpine http://www.insidesocialgames.com/2008/08/25/%e2%80%9cnetwork-dau%e2%80%9d-a-new-metric-for-social-gaming-20/comment-page-1/#comment-546 Dirk Alpine Tue, 26 Aug 2008 19:06:35 +0000 http://www.insidesocialgames.com/?p=578#comment-546 uh... i am pretty sure i'd be happier if my users played all my games every day than just one of them. uh… i am pretty sure i’d be happier if my users played all my games every day than just one of them.

]]> By: Kgao http://www.insidesocialgames.com/2008/08/25/%e2%80%9cnetwork-dau%e2%80%9d-a-new-metric-for-social-gaming-20/comment-page-1/#comment-532 Kgao Tue, 26 Aug 2008 02:15:02 +0000 http://www.insidesocialgames.com/?p=578#comment-532 Great point Shervin. Users who play multiple games within one network can easily be double counted for advertisers looking to gain exposure to unique users. Although a low network DAU to "portfolio DAU summed" ratio could indicate a high level of engagement by a user across the "brand" and indicate several strengths as well... Great point Shervin. Users who play multiple games within one network can easily be double counted for advertisers looking to gain exposure to unique users. Although a low network DAU to “portfolio DAU summed” ratio could indicate a high level of engagement by a user across the “brand” and indicate several strengths as well…

]]> By: Dave http://www.insidesocialgames.com/2008/08/25/%e2%80%9cnetwork-dau%e2%80%9d-a-new-metric-for-social-gaming-20/comment-page-1/#comment-531 Dave Tue, 26 Aug 2008 01:52:43 +0000 http://www.insidesocialgames.com/?p=578#comment-531 There are many sites you can use to sum up uniques for the two gaming networks on different time bases... for example: http://siteanalytics.compete.com/zynga.com+sgnbar.com+sgn.com/?metric=uv There are many sites you can use to sum up uniques for the two gaming networks on different time bases… for example:

http://siteanalytics.compete.com/zynga.com+sgnbar.com+sgn.com/?metric=uv

]]> By: Ian Swanson http://www.insidesocialgames.com/2008/08/25/%e2%80%9cnetwork-dau%e2%80%9d-a-new-metric-for-social-gaming-20/comment-page-1/#comment-530 Ian Swanson Mon, 25 Aug 2008 23:57:20 +0000 http://www.insidesocialgames.com/?p=578#comment-530 I agree completely with Shervin. Advertisers do not want the sum of the portfolio of apps (including overlap), but instead a true "monthly uniques" number for active users. My company, Sometrics, can definitely supply this data for any social gaming network with trusted and robust 3rd party reporting. http://www.sometrics.com note: major brand advertisers measure in monthly uniques I agree completely with Shervin.

Advertisers do not want the sum of the portfolio of apps (including overlap), but instead a true “monthly uniques” number for active users.

My company, Sometrics, can definitely supply this data for any social gaming network with trusted and robust 3rd party reporting.

http://www.sometrics.com

note: major brand advertisers measure in monthly uniques

]]> By: Jimmy http://www.insidesocialgames.com/2008/08/25/%e2%80%9cnetwork-dau%e2%80%9d-a-new-metric-for-social-gaming-20/comment-page-1/#comment-529 Jimmy Mon, 25 Aug 2008 23:39:22 +0000 http://www.insidesocialgames.com/?p=578#comment-529 Wow, what a lame post to try to justify why Zynga has a ton more users than SGN does. Wow, what a lame post to try to justify why Zynga has a ton more users than SGN does.

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